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Brand Content2026
Energy Company Digital Brochure
An interactive digital brochure presenting the company's business overview and energy transition story in the style of a Bloomberg Annual Report.
Challenge
The existing company introduction materials were static PDFs. A digital channel with an interactive, brand journalism sensibility was needed to tell the energy transition story.
Approach
1
Reference analysis of Bloomberg/FT Annual Report style2
Editorial typography combined with interactive charts3
Section-by-section storytelling structure planned and implemented in HTML4
Vercel deployment, publicly shareable URL maintainedOutcome
✓
Used as a primary distribution channel for key IR and media outreach✓
Self-produced brochure replacing costly outsourced digital brochures, with rapid update capabilityTags
Brand JournalismHTMLVercelEditorial