Portfolio
Projects
AI systems, data visualization, PR content. Each project is documented as a case study covering the problem, approach, and outcome.
Business Divisions Scrollytelling Series
Six chapters, from a drop of crude to the oil film inside an engine
Building an AI Newsroom Assistant Team
An AI content team for GS Caltex Media Hub — planning, production, editing, distribution, and analytics in one system
Media Crisis Response AI System
From issue detection to response drafts, cutting team response time by 8x
Crude Oil Import Diversification Interactive Map
Complex energy security data made readable for everyone on an interactive map
Energy Statistics Dashboard
37 energy indicators, all interactive on a single screen
PR Team Performance Dashboard
PR performance in numbers: automated weekly reporting
Dream Energy Day
Dedicated event page for a multicultural children's CSR program with FC Seoul
Brand Marketing Dashboard
Real-time visualization of 2026 brand KPIs and campaign performance
Energy Company Digital Brochure
An energy transition story brochure in Bloomberg/FT style
PR Team AI Reference
Web reference for PR team AI usage SOPs and prompt library
Go (Baduk) Team Analytics Project
Data-driven analysis report for improving a corporate Go team's operations
AI Blog Assistant
My personal writing partner — built by training AI on 13 years of journalism
Frog Jump with My Son
A browser game built together with AI, for my son
Press Release Performance Dashboard
Quality over quantity — weighting outlet, article type, and placement into a single press release score
SNS Content Proposal Automation System (Instagram · LinkedIn)
Channel-specific SNS content proposal automation
PR Team AI Workflow Redesign Blueprint
Not more tools, a rewritten flow — a two-track workflow design for AI adoption
Executive Message Effectiveness Research System
Beyond view counts — a diagnostic system weaving interviews and anonymous surveys to measure how executive messages actually land
B&W Photography Exhibition: Records from the Field
A full-scale integrated campaign — planned, produced, and executed entirely in-house without an external agency
APEC CEO Summit 2025 Exhibition Booth
Delivering an energy transition vision directly to global business leaders at APEC CEO Summit
1Pager-Based C-Pack PR System
1Pager → C-Pack → Stakeholder — a pipeline for running strategic PR on data
Lifestyle Search Year-in-Review
Korea's lifestyle shifts, decoded from hundreds of millions of search queries.
Everything About Housewarming — Original Series
Read the social shifts in Korea behind 9,000 housewarmings — in a 4-part series.
Ohouse Newsroom
Not a press release archive — a content hub for everyone curious about Ohouse
O!Son-Do-Son: Small Business Mutual Growth Project & Report
Proved it with numbers, not words. A mutual growth report that relentlessly tracked data from 370 small businesses.
FactPL FutureBook: The 90s-Born Founders Are Coming
7 founders born in the 90s, from A to Z — a FactPL deep-dive e-book
Furniture Upcycling Hackathon
Furniture destined for disposal became one-of-a-kind works of art.
Notion CEO Ivan Zhao — Korea's First Interview
Korea's first interview with Notion CEO Ivan Zhao — product philosophy and Korea market strategy
US-China Tech Hegemony: The Future of Semiconductors, AI & Space
Six-part deep-dive series analyzing the US-China tech hegemony battle over semiconductors, AI, and space
FactPL: JoongAng Ilbo Tech & Business Newsletter
We didn't make news — we made a service. 20,000 subscribers, 40% open rate in one year.
Google In-App Billing Reform Series
First to break Google's in-app billing story; drove national debate with 10+ articles over 6 months
Anger King / Ask a Pro
Solutions journalism layered onto news; internet community memes turned into a YouTube format
Space LikeIT
An interactive experience that takes readers on a space journey. 300,000+ experiences.
Panmunjom 3D Interactive Series
Published the day before the summit — Panmunjom's 65-year history and grounds reconstructed in Three.js
One Root, Two Koreas
70 years of division — how different have we become? A data project published 3 days before the summit.
Our Grenfell
A data series exposing Seoul's fire risk. Won the grand prize at the Korean Online Journalism Awards.
Mingalaba! Myanmar — On-the-Ground Report After the Historic Election
Stayed in Yangon for over two weeks right after the election that ended 53 years of military rule — determined to meet Aung San Suu Kyi
Blood Donor Dog Edge — A Detection Dog's Letter
One article written from a detection dog's perspective — led to SBS Animal Farm, a children's book, and a Hyundai Motor nationwide campaign