Portfolio
Projects
AI systems, data visualization, PR content. Each project is documented as a case study covering the problem, approach, and outcome.
Media Crisis Response AI System
From issue detection to response draft — team response time cut by two-thirds
Crude Oil Import Diversification Interactive Map
Complex energy security data, readable at a glance
Energy Statistics Dashboard
37 energy indicators, interactive on a single screen
PR Team Performance Dashboard
PR results in numbers: weekly reporting, automated
Dream Energy Day
Dedicated event page for a multicultural children's CSR program with FC Seoul
Brand Marketing Dashboard
Real-time visualization of 2026 brand KPIs and campaign performance
Energy Company Digital Brochure
Bloomberg/FT-style interactive brochure for the energy transition story
PR Team AI Reference
Web reference for PR team AI usage SOPs and prompt library
Go Team Analytics Project
Data-driven analysis report for improving a corporate Go team's operations
AI Blog Assistant
My personal writing partner — trained on 13 years of journalism
Sian's Frog Jump
A browser game built with AI for my son
B&W Photography Exhibition: Records from the Field
A full-scale integrated campaign planned and produced entirely in-house, without an external agency
APEC CEO Summit 2025 Exhibition Booth
Delivering an energy transition vision directly to global business leaders at APEC CEO Summit
1Pager-Based C-Pack PR System
1Pager → C-Pack → Stakeholder — a data-driven strategic PR pipeline
Ohouse Newsroom
Not a press release archive — a content hub everyone curious about Ohouse comes to
Lifestyle Search Year-in-Review
Korea's lifestyle shifts, decoded from hundreds of millions of search queries.
Oson-Doson: Small Business Co-Growth Project & Report
Not words — numbers. A co-growth report tracking 370 small businesses relentlessly.
Everything About Housewarming — Original Series
Read 9,000 housewarmings to find the social shifts behind them — a 4-part series.
FactPL: JoongAng Ilbo Tech & Business Newsletter
We didn't make news — we made a service. 20,000 subscribers, 40% open rate.
Notion CEO Ivan Zhao — Korea's First Interview
Korea's first interview with Notion CEO Ivan Zhao — product philosophy and Korea market strategy
Google In-App Billing Reform Series
Broke the Google in-app billing story first; drove public debate with 20 articles over 6 months
FactPL FutureBook: The 90s-Born Founders Are Coming
7 founders born in the 90s, from A to Z — a FactPL deep-dive e-book
US-China Tech Hegemony: The Future of Semiconductors, AI & Space
Six-part deep-dive on the US-China tech hegemony battle over semiconductors, AI, and space
Our Grenfell
A data series on Seoul's fire risk. Won the top prize at the Korean Online Journalism Awards.
Space LikeIT
An interactive experience that sends readers on a space journey. 300,000+ experiences.
Panmunjom 3D Interactive Series
Published the day before the summit — Panmunjom's 65-year history reconstructed in Three.js
One Root, Two Koreas
70 years of division — how different have we become? Data published 3 days before the summit.
Furniture Upcycling Hackathon
23 pieces of furniture set for the landfill became one-of-a-kind works of art.
Anger King / Ask a Pro
Solutions journalism layered onto news; internet community memes turned into a format
Blood Donor Dog Edge — A Detection Dog's Letter
One article written from a detection dog's perspective — led to SBS broadcast, a children's book, and a national Hyundai campaign
Mingalaba! Myanmar — On-the-Ground Report After the Historic Election
Stayed in Yangon for two weeks right after the election that ended 53 years of military rule — determined to meet Aung San Suu Kyi