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Data Journalism · Owned Media2023
Lifestyle Search Year-in-Review
Collaborated with the search team to analyze one year of in-platform search big data and distributed the "Lifestyle Search Year-in-Review" to media. The goal: just as Zigbang builds authority through real estate data, make Ohouse data the standard reference for lifestyle trends.
Challenge
There was no perception of Ohouse as the definitive source for lifestyle trends. Amid the year-end trend report flood, there was no content leveraging the uniquely Ohouse data.
Approach
1
Partnered with the search team to directly analyze 18 months of search query data — interior style trends, appliance search surges, evolving consumption patterns2
Identified 3 trend keywords: Uncommon Style (individual taste), Ilpyeonga-sim (convenience appliance surge), and Gaseongbi+ (modular consumption)3
Produced infographics with the design team, simultaneous press release and newsroom Featured Story publicationOutcome
✓
Key 2023 findings: robot vacuum searches up 200x+, Mid-Century Modern declining, Newtro/Classic & Antique rising✓
Multiple media coverage; laid groundwork for positioning Ohouse data as the lifestyle trend reference✓
Established a format expandable into quarterly/semi-annual trend reportsTags
Data AnalysisTrend ReportSearch Big DataPR ContentLifestyle