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Data Journalism · Owned Media2023
Lifestyle Search Year-in-Review
Collaborated with the search team to analyze a full year of in-platform search big data and distributed the "Lifestyle Search Year-in-Review" to media. The vision: just as Zigbang builds authority through real estate data, make Ohouse data the definitive reference for lifestyle trends.
Challenge
There was no perception that Ohouse was the authoritative source on lifestyle trends. Amid the year-end trend report flood, there was no content that leveraged data only Ohouse could have.
Approach
1
Partnered with the search team to directly examine 18 months of search query data — interior style trends, appliance search surges, and evolving consumption patterns2
Derived 3 trend keywords: Uncommon Style (individual-taste-centered), Ilpyeonga-sim (convenience appliance surge), and Gaseongbi+ (modular consumption)3
Produced infographics with the design team; press release distributed and newsroom Featured Story published simultaneouslyOutcome
✓
Key 2023 findings: robot vacuum searches up 200x+, Mid-Century Modern in decline, Newtro/Classic & Antique on the rise — concrete trend data presented✓
Multiple media coverage; laid groundwork for establishing Ohouse data as the lifestyle trend reference✓
Format established as a foundation expandable into quarterly and semi-annual trend reportsTags
Data AnalysisTrend ReportSearch Big DataPR ContentLifestyle