Blog
Thought
Writing on work, reading, watching, and the occasional travel. Posts connected to projects are linked.
Claude Code from Your Phone: The Setup That Freed Me from My Desk
Running Claude Code from a smartphone via Tailscale + Termius SSH. How one setup made it possible to work from the subway, a cafe, anywhere.
How I Cut PR Crisis Response Time by 3x with AI
A process that took 90 minutes — from issue detection to response draft — now takes 15. Here's the concrete method for applying AI to real PR work.
How to Stop a Crisis Before It Starts: The Case for Proactive PR
Most bad press is predictable. Why pre-emptive scenario work is far cheaper and more effective than reactive firefighting — and how it actually works.
How Data Visualization Transforms PR Storytelling
Turning dense energy statistics into an interactive map journalists could use immediately. How data journalism methodology works in corporate PR.
From Journalist to PR: Same Language, Different Direction
The experience of moving from newsroom to PR. The difference in how the two professions handle language, and what I found at the boundary between them.
How Can You Tell If a CEO's Message Is Landing?
New Year speeches, founding anniversary addresses, shareholder letters. Measuring and improving CEO message effectiveness. How to validate qualitative language with data.
APEC CEO Summit: How an Energy Company Shows Up on a Global Stage
The experience of running a PR booth at APEC CEO Summit. Delivering an energy transition vision to Asia-Pacific leaders in a 4×4m space, and what it taught me about global PR.
Platform Crises Are Contagious: A 4-Week Tmon-WeMakePrice Response Record
When Tmon and WeMakePrice stopped paying sellers, the first question we faced wasn't "are we safe?" It was "how will consumers and sellers see us?" A record of four-scenario crisis management.
How 3C Creates a Flywheel — The Ohouse Story
How Content, Community, and Commerce create a flywheel. The essence of the 3C strategy from someone who experienced it firsthand at Ohouse.
Notes on Concrete Utopia: Questions the Film Asks
The Korean film Concrete Utopia as a thought experiment on social order. What remains when civilization is stripped to one building — and who gets to decide.
Kill Boksoon: Four Things the Film Made Me Think About
A Netflix Korean action film about a legendary assassin and single mother. Four ideas it triggered: assassination as profession, rules in anomie, honor vs. recognition, and parent-child secrets.
Rebound: The Power of True Story That Smells More Like Sweat Than Slam Dunk
A Korean sports film based on the Junglyeol High School team that reached nationals from division 7. Why real stories hit differently, and what the coach got right.
Review: "Death by Black Hole" — Why We Should Look Up at the Universe Right Now
Annotations on Neil deGrasse Tyson's book — America's most beloved astrophysicist. Notes on sense perception, physical laws, and the limits of what we know.
Get Out: The Unrealistic Reality Film — Heavy, Unanswered Questions About a Madness
Jordan Peele's Get Out as a horror film about the most polite racism. Why "post-racial" liberalism can be its own form of violence.
Black Dog: The Bittersweet Drama About Teachers Nobody Talks About
A 2019 tvN drama about a contract teacher navigating Korea's most competitive high school. Better than its reputation, more honest than most workplace dramas.
Dajayo: The Old Jeju Stone Wall House That Made Our Family Trip
A family trip to Jeju staying at Dajayo — an old stone-walled house in Sinpung-ri. What a space that holds the old Jeju feeling looks like.
Hapjeong Taste Hall: Where Inspiration Lived Until It Didn't
The closing of Hapjeong Taste Hall — a membership cultural space in Seoul that was genuinely ahead of its time. Notes on a place that lived up to what it promised.
Notes on The First Slam Dunk (with Spoilers)
The animated Slam Dunk film reframes the story through Ryota Miyagi. Why this structural choice works, and what it says about the sibling loss narrative.
Special Schools Are Too Far Away: Data on the Seojin School Controversy
When parents of disabled students knelt before residents opposing a special school, the question became: are there really not enough special schools? The data answers.
Strategic Ambiguity and the Push-Pull
How diplomatic "strategic ambiguity" works — and why the same logic shows up in relationships, negotiations, and any situation where full clarity has costs.
The Death of Print May Not Come After All — The Small Magazine Renaissance
Why high-quality print magazines are surviving and growing while mass-market print collapses. The logic of curated experience in an age of infinite free content.
Can Collaboration Tools Change How Journalists Work?
The FactPL team's move from KakaoTalk to Slack to Google Docs. The experience of shifting from vertical reporting to horizontal sharing — and what actually made it work.
The Difficulty of Naming Things in the Content World
Newsletter, digest, briefing, letter — why naming a content product is harder than it looks, and what the naming choice signals about the product's identity.
Why NC Soft and Baemin Are Building Media Companies
Red Bull proved that companies can out-media the media. What NC Soft and Baemin's moves into content say about the future of brand communication.
On Pressing F5
Satya Nadella pressed F5 on Microsoft. On reinvention, the idea of "growth mindset," and why changing how you work is harder than changing strategy.
The Taste Era
Why "taste" became the defining currency of contemporary culture, and what it means that personal aesthetic sensibility is now both a lifestyle marker and an economic signal.
The Collapse of the Bell Curve and the Age of Power Laws
Why winner-take-all distributions keep appearing across industries — the logic of power laws and what it means for strategy in an attention economy.
Philomena: Plain But Heavy
The true story of Philomena Lee and the Irish Catholic Church's forced adoption system — a film that earns its emotional weight by underplaying it.
The Martian: Chicago Cubs, Beer, and the G2
The Martian as a political parable: the Chicago Cubs metaphor, NASA's impossible mandate, and the film's vision of US-China cooperation.
An: A Story About Red Bean Paste and a Life
The Japanese film An as a meditation on living fully within constraints. What the dorayaki vendor and the woman with Hansen's disease teach each other.
Impostor Syndrome
The anxiety of feeling that your success is luck and fraud, not skill. Emma Watson, Natalie Portman, and why even accomplished people feel like they're faking it.
Edge Wrote Me a Letter
I wrote the blood donor dog story in first-person from a detection dog's perspective. Readers cried, letters arrived, cash arrived. The first time I felt that an article could change the world.
Eleven Years of Proposals That Became Reality
"Let's open a creator economy room on an audio-based SNS." "Let's do a StoryPoll." "Let's do racing charts as video." These proposals all became real.
Not a Typical Journalist
Dev-journalist, design-journalist, PD-journalist, data-journalist. Colleagues gave me these nicknames. I kept hearing I didn't seem like a journalist — and at some point that stopped sounding like an insult.
Review: "Unleashed Capitalism" — The Logic of Capital Without Leash
Notes on the critique of neoliberalism from a perspective that doesn't take capitalism's current form as natural or inevitable.
Complex Interdependence
Keohane and Nye's theory of complex interdependence applied to today: why military power has limits, why multiple channels of connection matter, and why issue hierarchies collapse.
Review: "The Structure of Scientific Revolutions" — Everything Is Process
Thomas Kuhn argues there are no final answers — even science is a limited "correct answer" constructed within a paradigm. Notes on process, direction, and public discourse.
Review: "The Little Prince" — Everyone Lives on Their Own Planet
Why the Little Prince matters: everyone lives on their own small planet, complete with their own logic and the things they love. Notes on seeing with the heart.
Review: "The Consumer Society" — Jean Baudrillard
Baudrillard's argument that modern people consume not objects but their "signs." Notes on abundance, the other-directed consumer, and the language of objects.