Blog
Thought
Writing on work, reading, watching, and the occasional travel. Posts connected to projects are linked.
The AI a Rock Drummer Built — China's Six AI Founders, and the Ladder Korea Lacks
The man who built Kimi was a rock band drummer in college. Trace the résumés of the six people behind China's AI, and it turns into a story about us.
The Illusion of Being a "Physical AI Powerhouse": What Shenzhen Showed Me About the Real Gap
Four days in Shenzhen showed that Korea's robot-density pride confuses automation with intelligence. The real gap is field data and deployment speed.
Netflix Review: Cham Gyoyuk — More Addictive Than Bitter Americano
Top 10 in 85 countries, #1 in 19. This is not a corporal punishment fantasy — it is a longing for someone who refuses to give up.
The Price of Innovation — Joongang and the Debt of Legacy Media
A look at JoongAng and JTBC's 2026 receivership as the result of digital transformation debt, aggressive investment, and a collapsing ad market.
The One Who Holds the Valve Asks: From the US-Iran War to Fable 5
From the 1973 oil shock to AI compute in 2026, this essay traces how the power to close the valve moved from nations to individual identity.
I Built a Shadow Team
What happened after building an AI shadow content team: using agents for research, planning, writing, channel expansion, and team decisions.
The One-Click Era and the People Who Carve
In the one-click AI era, the scarce resource is not execution but lived problems. This essay argues for side projects built from real needs.
Gathering Scattered Goodwill
We're rebuilding a CSR framework by sorting scattered legacy projects and asking what kind of goodwill the company should stand for.
Taste Is the New Competitive Edge
In an age where AI has democratized execution, the truly scarce resource is taste — knowing not just what to build, but what to cut.
You Can Now Use Claude Code and Codex Without a MacBook
I started using Claude Code on my phone — on the subway, in cafés between meetings. One Tailscale + Termius SSH setup, and my workspace is no longer tied to my MacBook.
Tech Bipolarization and the AI Chip
Korea's AI-chip debate focuses on Samsung, SK, HBM, and memory. This essay asks what gets missed in the US-China technology split.
How We Used AI to Speed Up PR Crisis Response
We cut a process that used to take 2 hours — from issue detection to draft response — down to 15 minutes. Here's how we actually applied AI to real PR work.
How Data Visualization Changes the PR Story
How turning dense energy statistics into an interactive map changed PR storytelling and brought data journalism methods into corporate communication.
From Journalist to PR: Same Language, Different Direction
A reflection on moving from newsroom to PR after twelve years in journalism, and how both jobs use the same language in opposite directions.
How Do You Know If a CEO's Message Is Actually Landing?
A look at measuring CEO messages, from New Year speeches to shareholder letters, and turning qualitative language into data-backed improvement.
APEC CEO Summit: How an Energy Company Earns Its Place on the Global Stage
Running a PR booth at the APEC CEO Summit. What we learned delivering an energy transition vision to Asia-Pacific leaders within a 4×4m space.
Platform Crises Are Contagious: A 4-Week Tmon-WeMakePrice Response Record
A four-week record of responding to the Tmon-WeMakePrice platform crisis, where seller-payment failure became a contagious trust problem.
How 3C Creates a Virtuous Cycle — The Ohouse Story
How Content, Community, and Commerce build a flywheel. The essence of the 3C strategy, experienced firsthand at Ohouse.
How to Stop a Crisis Before It Starts: Proactive PR
Most negative press coverage is predictable. Here's why proactive scenario planning is far cheaper and more effective than damage control — and how it actually works.
Annotating Concrete Utopia: The Questions This Film Asks
A reading of Concrete Utopia as a film about disaster, community, survival ethics, class boundaries, and whether utopia can exist.
Netflix Kill Boksoon: Between Nam Haeng-sun and John Wick — Four Thoughts
Netflix Kill Boksoon — four things the film made me think about.
The Power of True Story: A Review of the Film Rebound
There are many reasons we love movies. One of the best is when reality turns out to be more dramatic than fiction.
Book Review: 'Death by Black Hole' — Why We Should Be Looking at the Universe Right Now (Part 1)
A book by Neil deGrasse Tyson, America's favorite astrophysicist.
Get Out: An Unreal Film About Reality — A Heavy Question That Still Has No Answer
How far can difference be accepted? A film that borrows the genre of horror-thriller to pose a deeply serious question.
Netflix Recommendation: Black Dog — A Drama Like a Cold, Slightly Bitter Iced Americano
Black Dog is a drama I didn't expect much from — and then got completely absorbed in.
Dajayo's Sinpung Vine House — Jeju Stone Walls and Snails: A Great Family Getaway
A stay at the lush vine-covered stone wall house in Sinpung, Jeju — the Sinpung Vine House. This is that story.
Hapjeong Chwihyangwan: Where Inspiration Once Lived — Even the Hippest Places Have Their Last Day
Near Hapjeong Station there was a place called Chwihyangwan. A beloved community space before the pandemic, it hosted its homecoming party and closed its doors.
Notes on The First Slam Dunk (Spoilers)
'The true power of sports lies in the fact that it is a story without a script.'
The End of Print May Never Come... The Golden Age of Small Magazines
I thought the age of paper was over. But I was half wrong. Independent magazines with strong editorial identities are quietly flourishing.
Special Schools Are Too Far Away: What the Data Says About the Seojin School Controversy
Using data to examine the Seojin School controversy, special-school shortages, local opposition, and the distance society places around disability.
Strategic Ambiguity and the Push-Pull
Strategic ambiguity — the diplomatic technique Korea has long relied on between great powers — turns out to have a surprising parallel in the early stages of romance.
Eleven Years of Proposals That Became Reality
"Let's open a creator economy room on an audio-based SNS." "Let's do a StoryPoll." "Let's do racing chart videos." These proposals all became real.
Can Collaboration Tools Change How Journalists Work?
How the Factpl team moved to Slack, Google Docs, and Stibee, and what collaboration tools changed about newsroom information sharing.
Not a Typical Journalist
A personal essay on being called a dev-journalist, design-journalist, and data-journalist, and why not fitting the newsroom mold became useful.
The Difficulty of Naming Content
Naming content is hard because it has to capture the essence, compress the story, and carry the brand before anyone watches the first episode.
Why NC Soft and Baemin Are Building Media
The boundaries are dissolving. Red Bull proved the formula. Now Korean companies like NC Soft and Baemin are following. What does it mean when companies become media?
On Pressing F5
Hit Refresh — on Satya Nadella's Microsoft transformation, and what it reveals about organizations that have lost their sense of purpose.
The Age of Taste
On taste-centrism: why personal aesthetic sensibility has become the defining currency of the content economy.
The Collapse of the Normal Distribution and the Age of Power Laws
Why the normal distribution no longer explains many parts of today's world, and why power laws, extremes, and winner-take-all dynamics matter more.
Philomena: Plain, Yet Heavy
A review of Philomena as a restrained but heavy story about loss, faith, forgiveness, and the long search for truth.
The Martian: Chicago Cubs, Beer, and the G2
Notes on The Martian, from NASA geek culture and the Chicago Cubs metaphor to beer, loneliness, and China's role in the story.
An: Sweet Red Bean Paste — A Life Story
An (Sweet Bean) — Director: Naomi Kawase. Cast: Kirin Kiki, Masatoshi Nagase, Kyara Uchida. Released 2015 (France, Germany, Japan).
Impostor Syndrome
On living with anxiety — the psychological experience of believing your success is the product of luck and deceit.
Edge Wrote Me a Letter
How a first-person story by a blood donor dog named Edge moved readers, generated letters and donations, and showed what journalism can change.
[Book Review] Capitalism Unleashed
Capitalism Unleashed: Finance, Globalization, and Welfare since 1980 — Andrew Glyn. Notes on what neoliberalism failed to explain.
Complex Interdependence Theory
Studying IR can reveal useful ways to read everyday power dynamics. This essay applies complex interdependence theory beyond international politics.
Review: "The Structure of Scientific Revolutions" — Everything Is Process
Thomas Kuhn's 'The Structure of Scientific Revolutions' — the book that argues even science is a limited 'correct answer' built within a paradigm. Everything is process.
Review: The Little Prince (Le Petit Prince)
The Little Prince (Le Petit Prince) — a behind-the-scenes story.
"The Consumer Society" — Jean Baudrillard
The Consumer Society. Jean Baudrillard | Translated by Lee Sang-ryul. Munye Publishing House, 1999.