About
Annotator
Spent 11 years as a journalist covering technology policy and global issues, then led crisis communication and PR at a unicorn startup. Now building AI tools at the intersection of communication and engineering. A storyteller who codes. A PR lead with a journalist's eye.
My Story
I spent 11 years as a reporter at JoongAng Ilbo, covering politics, society, and technology. I ran a series that pushed Google's in-app billing policy into public debate, an interactive that rebuilt Panmunjeom in 3D, and a deep report on the US-China tech rivalry. I also served as a judge for the Google News Lab Fellowship.
I think like a journalist and run like a product manager. First I ask what the real story is and who the real audience is, then I solve it with data, systems, and AI tools. At Ohouse I built a newsroom and designed a crisis-response AI prototype. During the TMON/WeMakePrice crisis, I read the situation through data and mapped out the scenarios in advance, and we closed it in four weeks.
Now I lead a PR team at a large company. I run it with daily stand-ups, A/B tests, data-driven decisions, and a retrospective system. Lately what interests me is where technology, values, and communication meet.
Awards & Recognition
Skills
Values
Density over volume
One precise word beats ten vague ones. The same principle applies whether writing an article, crafting a PR message, or writing code.
Timing is content
Even the best message becomes noise if the timing is wrong. When you speak matters as much as what you say.
Build the tools yourself
If the tool doesn't exist, build it. Crisis AI prototype, PR KPI dashboard, interactive data journalism. Builders understand more deeply. This site, too, is hand-coded.
Keep the journalist's eye
"Will this press release become a story?" — The biggest asset of a journalist-turned-PR is understanding both sides of the conversation simultaneously.