About
Annotator
Spent 11 years as a journalist covering technology policy and global issues, then led crisis communication and PR at a unicorn startup. Now building AI tools at the intersection of communication and engineering. A storyteller who codes. A PR lead with a journalist's eye.
My Story
I spent 11 years at JoongAng Ilbo covering society, politics, and technology. From leading public discourse on Google's in-app billing policy to recreating Panmunjeom in 3D, to deep analyses of the US-China tech rivalry — the journalist's job was to translate complex reality into language readers could understand. I also served as a judge for the Google News Lab Fellowship.
Working alongside engineers, I naturally started building my own tools. At Ohouse (a unicorn startup), I launched a newsroom and designed a crisis response AI prototype. When external shocks like the TMON/WeMakePrice crisis hit, it was a data-driven, scenario-based approach that brought things under control within four weeks.
Now I work as a PR team lead, building communication tools directly with AI, HTML, and JavaScript. I keep experimenting with what someone who holds both the language of journalism and the mindset of engineering can uniquely do.
Awards & Recognition
Skills
Values
Density over volume
One precise word beats ten vague ones. The same principle applies whether writing an article, crafting a PR message, or writing code.
Timing is content
Even the best message becomes noise if the timing is wrong. When you speak matters as much as what you say.
Build the tools yourself
If the tool doesn't exist, build it. Crisis AI prototype, PR KPI dashboard, interactive data journalism. Builders understand more deeply. This site, too, is hand-coded.
Keep the journalist's eye
"Will this press release become a story?" — The biggest asset of a journalist-turned-PR is understanding both sides of the conversation simultaneously.