Annotator
I think about imperfection and stay alert to change.
Progress comes from change, not from preserving the status quo.
Currently thinking about
Recent Writing
View all →I Reread Four Months of News Clippings
Our PR team clips the top news twice a day. Rereading four months of it, 246 files, showed me more about our team than about the world.
The AI a Rock Drummer Built — China's Six AI Founders, and the Ladder Korea Lacks
The man who built Kimi was a rock band drummer in college. Trace the résumés of the six people behind China's AI, and it turns into a story about us.
The Illusion of Being a "Physical AI Powerhouse": What Shenzhen Showed Me About the Real Gap
Four days in Shenzhen showed that Korea's robot-density pride confuses automation with intelligence. The real gap is field data and deployment speed.
Recent Work
View all →Built Molecule by Molecule — A History of Korean Petrochemicals
From 115,000 tons of ethylene to 13 million, sixty years on one page
Brand ContentBusiness Divisions Scrollytelling Series
Six chapters, from a drop of crude to the oil film inside an engine
AI · Content SystemBuilding an AI Newsroom Assistant Team
An AI content team for GS Caltex Media Hub — planning, production, editing, distribution, and analytics in one system
AI · Crisis ManagementMedia Crisis Response AI System
From issue detection to response drafts, cutting team response time by 8x
Data VisualizationCrude Oil Import Diversification Interactive Map
Complex energy security data made readable for everyone on an interactive map
Data JournalismEnergy Statistics Dashboard
37 energy indicators, all interactive on a single screen
Owned Media · ContentEverything About Housewarming — Original Series
Read the social shifts in Korea behind 9,000 housewarmings — in a 4-part series.
Data JournalismOur Grenfell
A data series exposing Seoul's fire risk. Won the grand prize at the Korean Online Journalism Awards.