International Events · Brand Communication2025

APEC CEO Summit 2025 Exhibition Booth

Operated an "Energy for Sustainable Life" themed exhibition booth at the 2025 APEC CEO Summit (Gyeongju, Oct 28–31) in collaboration with the parent group. A 4×4m space at Gyeongju Arts Center featured large LED facades, 3 beacon-based videos, and a parallel online exhibition — communicating an energy company's sustainability vision to Asia-Pacific global leaders.

APEC Online Exhibition ↗Press Release ↗

Challenge

The APEC CEO Summit is a global stage bringing together the top decision-makers of the Asia-Pacific region. More than simple promotion, a content strategy was needed to persuasively show what the company is doing in the energy transition era. The task: make an impact in English, in a 4×4m space.

Approach

Set concept "Energy for Sustainable Life" aligned with APEC 2025's official theme "Building a Sustainable Tomorrow"

Designed storytelling structure around 3 axes: BX (Business Transformation) / DAX (Digital & AI) / GX (Low-Carbon New Business)

Produced 3 videos (Legacy & New Energy / DAX / Future Plus) using large LED facade, 3-panel interior LED, and beacon devices

Built a parallel online exhibition to extend reach to global audiences who couldn't attend in person

Enhanced visitor touchpoints with docent operations and branded merchandise (safety figurines, CCUS education kit)

Approximately 5-week preparation: kickoff (9/25) → content, construction, rehearsal completed (10/27)

Outcome

✓

Energy transition vision delivered directly to Asia-Pacific global business leaders

✓

Covered by Electronic Times, Financial News, Asia Today, and others

✓

Global reach beyond the booth itself secured through the parallel online exhibition

Insights