Platform Partnership · PR Communication2022

O!Son-Do-Son: Small Business Mutual Growth Project & Report

"Mutual growth" is easy to say. Ohouse decided to prove it with data. A comprehensive analysis of transaction data from all 370 participating vendors in the O!Son-Do-Son Market — tracking +31% growth in small furniture transactions against a market-wide decline of -17%, and uncovering individual vendor growth stories. The results were packaged into a report and content, then distributed to media. It was an image built on facts, not PR messaging.

Small Furniture Co-Growth Story ↗

Challenge

As Ohouse grew rapidly, a narrative emerged that "large platforms exploit small businesses." There were hundreds of real stories about growing alongside small business partners, but none had been made visible to the outside. A project was needed to show the substance of mutual growth through data.

Approach

Comprehensive analysis of transaction data from all 370 O!Son-Do-Son Market vendors (5 months, 15,000 product types) — designed metrics and extracted figures including per-vendor transaction changes, category growth rates, and the share of individual proprietors

Comparative analysis against overall market data: identified the -17% domestic furniture retail contraction period to contextually present Ohouse's small furniture transaction growth of +31%

Tracked individual vendor growth trajectories — Carre M Furniture +81%, Funnico +332% — and turned the human stories behind the numbers into content ("When the furniture market was struggling, Ohouse was there")

Included O!Goods (o!goods) curated shop collaboration results, highlighting the platform's enabler role from multiple angles

Produced the O!Son-Do-Son Report centered on data infographics and distributed to media (December 2023)

Outcome

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O!Son-Do-Son Market 5 months: total sales approx. KRW 60 billion, average transaction increase of KRW 22 million per vendor, individual proprietor transactions up 55.9%

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O!Goods collaboration: Mix & Match bedding 10,000+ sets cumulative sales, one partner's revenue up 670% in a year

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Small furniture content: 1,434 vendors, average transaction KRW 314 million — small furniture transactions on Ohouse up +31% against market-wide decline of -17%

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Multiple media coverage, establishing a "platform-small business mutual growth" image — contributed to recommendation for Ministry of SMEs and Startups citation for promoting online entry of small businesses