Platform Co-Growth · PR Communication2022

Oson-Doson: Small Business Co-Growth Project & Report

"Co-growth" is easy to say. Ohouse decided to prove it with data. Full analysis of transaction data from 370 participating businesses in the O!Son-Doson Market, tracking +31% growth in small furniture sales amid a market contraction (-17%), and surfacing individual business growth stories. This wasn't a PR message — it was an image built from facts.

Small Furniture Co-Growth Story ↗

Challenge

As Ohouse grew rapidly, the perception that "big platforms exploit small businesses" was taking root. There were hundreds of partner small businesses growing together with Ohouse, but their story had never been made visible to the outside world.

Approach

Full transaction data analysis of 370 O!Son-Doson Market participants (5 months, 15,000+ products) — designed metrics from scratch: per-business transaction change, category growth rates, sole proprietor share

Contextualized comparison with overall market data: identified a -17% market contraction period to present Ohouse's +31% small furniture growth figures meaningfully

Tracked individual business trajectories — Carrem Furniture +81%, Furnico +332% — and turned the numbers into human stories ("When the furniture market was struggling, Ohouse was there")

Included O!Goods curated shop performance data, illuminating the platform's enabler role from multiple angles

Produced the Oson-Doson Report centered on data infographics and distributed to media (December 2023)

Outcome

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O!Son-Doson Market in 5 months: ~KRW 60 billion total revenue, +KRW 22M avg per business, sole proprietor transactions up 55.9%

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O!Goods collaboration: 10,000+ mix-and-match bedding sets sold, one partner's revenue up 670% in a year

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Small furniture content: 1,434 businesses, avg KRW 314M transactions — +31% amid -17% market contraction

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Multiple media coverage, "platform-small business co-growth" image established — contributed to Ministry of SMEs and Startups citation recommendation