In-Depth Interview · IT Journalism2021

Notion CEO Ivan Zhao — Korea's First Interview

The first Korean media interview with Notion CEO Ivan Zhao. Covered the product's origin, all-in-one workspace philosophy, and the story behind explosive growth in the Korean market. A FactPL exclusive.

Challenge

Notion had spread explosively in Korea's startup and IT circles, but the founder's voice had never been introduced to a Korean audience. A primary-source account of the product philosophy from the CEO himself was needed.

Approach

Directly contacted Notion's PR team to negotiate and secure a CEO interview

Designed questions around product origin, the all-in-one vs. vertical SaaS debate, and the Korean user surge

Edited for practical insights aligned with the FactPL reader persona (startups, office workers)

Outcome

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Korea's first exclusive Notion CEO interview published

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Recorded the highest open rate and share count of any single FactPL article

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Credited as one catalyst for Notion's expanded marketing activities in Korea