In-Depth Interview · IT Journalism2021

Notion CEO Ivan Zhao — Korea's First Interview

The first Korean media interview with Notion CEO Ivan Zhao. Covered the product's origin, the all-in-one workspace philosophy, and the story behind explosive growth in the Korean market. A FactPL exclusive.

Challenge

Notion had spread explosively in Korea's startup and IT circles, but the founder's voice had never been introduced to a Korean audience. A primary-source account of the product philosophy directly from the CEO was needed.

Approach

Directly contacted Notion's headquarters to negotiate and secure the CEO interview

Designed questions around the product's origin, the all-in-one vs. vertical SaaS debate, and the Korean user surge

Edited for practical insights aligned with the FactPL reader persona (startups, office workers)

Outcome

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Korea's first exclusive Notion CEO interview published in Korean media

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Recorded the highest open rate and share count of any single FactPL article

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Credited as one catalyst for Notion's expanded marketing activities in Korea