Owned Media · Content2022

Ohouse Newsroom

Planned and launched the first newsroom for an interior design unicorn startup. Designed the site "Ohstory" with a 3-phase roadmap, assembled a project team without external resources. In 18 months, grew it into an owned media with 310+ articles and 5,000+ monthly visitors, and produced 134 tier-1/2 media coverage pieces through 14 flagship content projects.

View Project ↗

Challenge

Corporate communications were confined to press releases. Journalists and partners had nowhere to find the context and stories behind a single release, and the company had no channel to speak in its own voice.

Approach

Researched domestic and international startup newsrooms, designed the vision, and named the site "Ohstory" for an independent media identity — built a Phase 1 (launch) → Phase 2 (original series, collabs) → Phase 3 (Bucketplace integration, lifestyle magazine) roadmap

Served simultaneously as planner, PM, and editor-in-chief — built no-code MVP, CMS, UX, and operations process entirely without external agencies

Systematized 9 content types including Featured Story, Original Series, and Trend Report, with press performance tracked by type

4-area dashboard designed (crisis management, media relations, content, key messages) — quantified team KPIs to multiply impact with a 3-person team

Outcome

✓

Launch to 18 months: 310+ articles published, 5,000+ monthly visitors, established as the primary reference channel for press and partners

✓

14 flagship content projects, 134 tier-1/2 media coverage pieces (40% increase YoY), newsroom views up 2.2x

✓

Data-driven content formats established — CSR, trend reports, search year-in-review, and co-growth reports

Insights