Owned Media · Content2022

Ohouse Newsroom

Planned and launched the first newsroom for an interior design unicorn startup. Designed under the name "Ohstory" with a 3-phase roadmap, assembled a project team without external resources. Grew it into an owned media with 310+ articles and 5,000+ monthly visitors in 18 months, generating 134 tier-1/2 media coverage pieces through 14 flagship content projects.

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Challenge

Corporate communications were limited to press releases. Journalists and partners had nowhere to find context and stories behind a single press release, and the company had no channel to speak in its own voice.

Approach

Researched domestic and international startup newsrooms, designed the vision, named it "Ohstory" for independent media identity — built Phase 1 (launch) → Phase 2 (original series, collabs) → Phase 3 (Bucketplace integration, lifestyle magazine) roadmap

Served simultaneously as planner, PM, and editor-in-chief — built no-code MVP, CMS, UX, and operations process without external agencies

Systematized 9 content types (Featured Story, Original Series, Trend Report, etc.) and tracked press performance by type

Designed a 4-area dashboard (crisis management, media relations, content, key messages) — quantified team KPIs to multiply impact with a 3-person team

Outcome

✓

310+ articles, 5,000+ monthly visitors 18 months after launch; established as the go-to reference for press and partners

✓

14 flagship content projects, 134 tier-1/2 media coverage pieces (40% increase YoY), newsroom views 2.2x

✓

Established data-driven content formats: CSR, trend reports, search year-in-review, co-growth reports

Insights