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Vertical Media · Book2022
FactPL FutureBook: The 90s-Born Founders Are Coming
An e-book based on months of in-depth reporting on 7 founders born in the 1990s. Covering Beyond Music, Radish, Classum, Doctoranow, Flotiq, StarsiteTech, and Geekble — their founding vision, team building, and challenges. Team project; personal contribution approximately 20%.
Challenge
It seemed a waste to end the FactPL deep-dive journalism as archived subscription content. A strategy was needed to package a proven series into a book with minimal resources — acquiring new readers and generating secondary revenue.
Approach
1
Directly reported on 7 founders born in the 90s across content, healthcare, education, mobility, food, and logistics2
Supplemented each founder's section with a VC verification interview — "why did you bet on this team?"3
Packaged for FactPL subscribers as a PDF book; distributed externally through RidibooksOutcome
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ISBN-registered e-book (193 pages) officially published — sold on Ridibooks✓
Proved the subscription content → book secondary distribution strategy; launched the FactPL PDF Book seriesTags
BookIn-Depth ReportingStartupsIT JournalismVertical Media