← Portfolio
Vertical Media · Book2022
FactPL FutureBook: The 90s-Born Founders Are Coming
An e-book published after the FactPL team spent months in in-depth reporting on 7 founders born in the 1990s. Covering BeyondMusic, Radish, Classum, DoctorNow, Flotiq, StarsTech, and Geekble — their founding vision, team building, and challenges. A team project with approximately 20% personal contribution. Participated in interviews with BeyondMusic, DoctorNow, and StarsTech.
Challenge
It seemed a waste to end FactPL's in-depth subscription journalism as simple archived content. A strategy was needed to package a proven series into a book with minimal resources — acquiring new readers and generating secondary revenue.
Approach
1
Reported on 7 founders born in the 90s across content, healthcare, education, mobility, food, and logistics sectors2
Supplemented each founder's section with a VC verification interview — "why did you bet on this team?"3
Packaged for FactPL subscribers as a PDF book; distributed externally through RidibooksOutcome
✓
ISBN-registered e-book (193 pages) officially published — sold on Ridibooks✓
Proved the subscription content → book secondary distribution strategy; launched the FactPL PDF Book seriesTags
BookInDepthReportingStartupsITJournalismVerticalMedia