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AI · Team Operations2026
PR Team AI Reference
A web reference summarizing how the PR team uses AI in real work. Includes prompt libraries organized by use case — press releases, crisis response, and content.
Challenge
In the early days of adopting AI tools, team members used them in different ways, leading to significant quality variance. A standardized guide was needed to raise the team's overall AI proficiency.
Approach
1
Collected and refined prompts from real work cases2
Documented SOPs by type — press releases, crisis response, SNS, and briefings3
Built as an interactive web reference (with search and copy functionality)4
Vercel deployment, shared via internal team URLOutcome
✓
Team AI usage frequency increased 3x✓
Reduced AI onboarding time for team members✓
Improved quality across press releases, content, and planning workTags
AISOPVercelPrompt Library