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Vertical Media · Service Planning2020
FactPL: JoongAng Ilbo Tech & Business Newsletter
A JoongAng Ilbo tech & business newsletter delivering clear analysis of innovative company trends. Joined as a founding member in July 2020 and grew it into a leading IT vertical media with 20,000 subscribers and a 40% open rate. Now integrated into the JoongAng Plus platform.
Challenge
There was no specialized media covering the IT industry in depth. In an era of consuming blockchain, AI, and commerce in a single article, a format with both on-the-ground reporting and report-level analysis was needed. FactPL was oriented as a content service from the start, not just news.
Approach
1
Managed the full service planning cycle: reader persona analysis, GTM design, data analysis2
Diversified formats: 10,000-character deep dives, interactive polls (StoryPoll), video season 13
Personally planned the responsive homepage, managed CMS setup, migration, and QA4
Iterated based on subscriber data until finding what worked in the marketOutcome
✓
20,000+ newsletter subscribers, 40% average open rate✓
Monetized as JoongAng Ilbo exclusive paid content, integrated into JoongAng Plus✓
Established as a major IT vertical media in KoreaTags
NewsletterVertical MediaPMHomepage PlanningIT Journalism