Vertical Media · Service Planning2020

FactPL: JoongAng Ilbo Tech & Business Newsletter

A JoongAng Ilbo tech & business newsletter delivering clear analysis of innovative company trends and issues. Joined as a founding member in July 2020 and grew it into a leading domestic IT vertical media with 20,000 subscribers and a 40% open rate. Now integrated into the JoongAng Plus platform.

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Challenge

There was no specialized media covering the IT industry in depth. In an era of consuming blockchain, AI, and commerce in a single article, a format with both on-the-ground reporting and report-level analysis was needed. FactPL aimed to be a content service from the very start, not just news.

Approach

Managed the full service planning cycle: reader persona analysis, GTM design, and data analysis

Diversified formats: 10,000-character deep-dive content, interactive polls (StoryPoll), video Season 1

Personally planned the responsive homepage, and managed CMS setup, migration, and QA

Iterated through review and revision based on subscriber data until finding what worked in the market

Outcome

✓

20,000+ newsletter subscribers, 40% average open rate

✓

Monetized as JoongAng Ilbo exclusive paid content, integrated into JoongAng Plus

✓

Established as a major IT vertical media in Korea

Insights