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Interactive Content2018

Space LikeIT

Scroll once to rise to actual altitude; tilt your phone and the space image follows. An experiential content piece that lets readers personally book a space trip across 4 packages — from Blue Origin to the Moon.

View Project ↗ditoday feature article

Challenge

Space stories captivate everyone, but articles don't get read to the end. It started with a question: what if readers could feel themselves actually ascending?

Approach

1
On-site interviews with Seattle space startups and Prof. Neil F. Comins; verified with Korea Aerospace Research Institute
2
Prototyped with Adobe XD; dynamically mapped scroll pixels to real altitude (switching from 1px/10m to 1px/100m past 120km)
3
Built 4 real space travel packages interactively: Blue Origin (107km), LEO, Lunar trip (384,000km)
4
Included ISS and orbital debris belt illustrations, rocket stage separation simulation
5
Mobile tilt feature for space image experience; user name input ticketing → certificate issuance
6
Produced a space movie quiz as a viral element for marketing

Work

Space travel ticketing interface: explore altitude, flight time, and price per package on an interactive orbital map
Space travel ticketing interface: explore altitude, flight time, and price per package on an interactive orbital map

Outcome

300,000+ cumulative experiences
Featured by design and interactive media outlet ditoday — "an indirect experience closer to reality than imagination"
Used as aerospace education material
2018 Korean Online Journalism Award — Best Multimedia Storytelling

Tags

Interactive3DMultimediaUX PlanningDigital Special
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