Interactive Content2018

Space LikeIT

Scroll once to rise to actual altitude; tilt your phone and the space image follows. An experiential content piece designed to let readers personally book a space trip across 4 packages — from Blue Origin to Space X to a lunar journey.

View Project ↗ditoday feature article ↗

Challenge

Space stories captivate everyone, but articles rarely get read to the end. It started with a question: what if we could make readers feel the sensation of actually ascending?

Approach

On-site interviews with Seattle space startups and Prof. Neil F. Comins; technical verification with Korea Aerospace Research Institute

Prototyped with Adobe XD; dynamically mapped scroll pixels to real altitude (switching from 1px/10m to 1px/100m past the 120km threshold)

Built 4 real space travel packages interactively: Blue Origin (107km), Low Earth Orbit (LEO), Lunar trip (384,000km)

Scroll-based rocket launch motion on mobile, including ISS and orbital debris belt illustrations and rocket stage separation simulation

Mobile tilt feature for space image experience; user name input ticketing → certificate issuance structure

Produced a space movie quiz as a separate viral marketing element

Work

Space travel ticketing interface: explore altitude, flight time, and price per package on an interactive orbital map

Outcome

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300,000+ cumulative experiences

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Featured by design and interactive media outlet ditoday — "an indirect experience closer to reality than imagination"

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Used as aerospace education material

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2018 Korean Online Journalism Award — Best Multimedia Storytelling