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CSR · Events2026
Dream Energy Day
Planning and digital channel build-out for the Dream Energy Day event — a collaboration between an energy company and FC Seoul targeting multicultural children.
Challenge
The channel for communicating CSR event brand value externally was limited to press releases. A high-visibility event during the World Cup period was needed. Ongoing demonstration of the company's authentic story and CSR impact was required.
Approach
1
Established event branding concept (Energy + Dreams)2
A high-profile event centered on JSFC, the multicultural football program the company has long supported3
Interactive HTML event page (planning overview + timeline + participation information)4
Vercel deployment, OG image optimization for SNS sharingOutcome
✓
Raised awareness through a World Cup-period exhibition match✓
Brand exposure leveraged via high-profile channels including FC Seoul and Park Ji-sung✓
Company's commitment to multicultural inclusion shared externallyTags
CSRHTMLVercelJSFCSports